MAXIMISING MALL INCOME
Our first step in marketing a centre is to inform all the exhibitors on our extensive national database about the new opportunities available within a scheme. This includes approaching a range of brands, national retailers and promotional agencies. We also contact local companies with details of the opportunities available for promoting their services in their local centre. This would include photographers, kitchen and glazing companies, car dealerships, health and fitness centres, garden furniture companies, children's day nurseries, craft fairs, fruit & veg retailers and a wide variety of other local organisations.
Forum CentreSpace are particularly active on Facebook, Instagram and Twitter. As well as posting updates about upcoming promotions throughout our portfolio of Centres, we also retweet/repost Centre news. We find that this shows the mall traders support which encourages them to rebook and inspires other companies to consider the Centre as a new business venture. Ultimately these forms of social media can be used to bulk out marketing budgets and encourage customer and promoter loyalty.
Forum CentreSpace are pioneers in the UK commercialisation industry and growth has been organic through recommendation and results. We pride ourselves in providing excellent service to landlords, centre management teams and mall operators.
We have worked with brands such as Oasis, Gillette, Purina, Golden Wonder, Oral-B, Arla Foods and Royal Canin. We have also introduced brand partnerships to our Centres where retailers within the scheme can use the mall space to raise awareness of a particular campaign they are working on or a new store opening. So far the brand partnerships have been successful with high street names such as Iceland, JOY, Saltrock, EE and Greggs who reported an increase in sales and brand awareness. The events create a real buzz on the mall especially as they often include product sampling and free giveaways.
DAY TO DAY MANAGEMENT
CentreSpace see a booking through from the initial enquiry to the last day of the booking. We issue and collect all necessary paperwork, ensure that exhibitors are allocated the most suitable location for their needs and troubleshoot any problems that arise onsite on a day to day basis. We ensure that all promoters and retailers comply with the Centres health and safety policies and fire strategy. We collect all necessary paperwork (licences, public liability insurance, PAT certificates, food hygiene certificates) in advance of them setting up on site. We operate an open book policy ensuring full transparency for Centres and we are able to send copies of paperwork through to the Centre at any time required.
DEDICATED ACCOUNT MANAGERS
For a Venue Owner, having an Account Manager allocated to a scheme ensures that the shopping centre is receiving a personal a dedicated service. The Account Manager will develop an in-depth knowledge of the individual shopping centre and its requirements and will be the main point of contact within the CentreSpace team. They will be responsible for diary management, monthly income reporting, building up relationships with the centre management team and attending regular onsite meetings. The Account Manager works towards enhancing the shopper experience, reaching assigned revenue targets and providing high quality promotions and retail offers.
For an exhibitor, having an Account Manager to deal with directly throughout the booking makes the booking process quick and easy. Whilst there is a rate card cost for each shopping centre, the Account Manager has the autonomy to negotiate a cost using their expertise to ensure rates are in line with industry standards, whilst taking into account the length of booking, the type of exhibitor and the location within a shopping centre. With details of the product or service, target audience, and preferred geographic location, Centrespace will recommend a shopping centre which will give you the maximum return. CentreSpace also believe that it is important to offer a choice of promotional sites within each centre so that exhibitors are allocated a specific site for the duration of the booking.