As Farhat Telecom have just opened the first EE franchise store in the South of England, Forum CentreSpace helped them open in great style with a bespoke brand partnership package...
A brand partnership package is designed to enable a company to reinforce their market position, publicise their brand and market new products. In this case, we worked very closely with EE to create a brand experience week at the Sovereign Shopping Centre that launched their new store in an exciting way to leave a lasting impression with potential customers locally and regionally to the Sovereign Centre.
With EE branded bunting, floor and door vinyls, posters and a balloon arch in the Sovereign Shopping Centre, the new store opening certainly made a big impact on shoppers and created a real buzz on the mall.
A Radio Competition on Wave FM was aired daily in the lead up to the store opening. From this, over 50,000 people were reached on social media channels and there were 4,200 competition entries cumulatively over Facebook and Twitter which has resulted in excellent awareness of the new store opening regionally and publicity of all the amazing products EE sell instore.
Farhat Telecom said: "The grand opening of our new EE store in Boscombe was executed professionally and with great attention to detail. The Marketing campaign was delivered in an exceptional format, which resulted in an immediate impact from customers. On behalf of all at EE Boscombe and Farhat Telecom we feel it has been a valuable promotion for our store and has proved to give great publicity."