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How to make the most out of your car placement

August 8, 2017

 

Did you know that the majority of our centres can accommodate car placements? We have managed car placement bookings for brands including Mini, Tesla, Suzuki, Citroen, Kia and Toyota. Here is some advice on how to make the most out of your car placements.

 

 

Show your cars some TLC

 

When your cars are taken out the showroom, visual display is vital to create impact along the mall. The context of a car dealership showroom is very different to the backdrop of a shopping centre therefore brand signifiers and marketing POS materials are crucial.  If your cars are unmanned, ensure you provide your customers with visual information in the form of vinyl stickers, flags, wraps and banners. The more creative the better.

 

 

Prospect Shopping Centre - Minstergate Hyundai. February 2017 (Valentines theme)

 

 Abbeycentre, Newtownabbey  - Charles Hurst Citroen (August 2017)

 

 

Pop up showrooms 

 

If your budget will allow, it may be worth investing in a pop-up showroom type display. Elms Mini Stansted, who booked a car placement promotion in Harvey Shopping Centre, Harlow in 2015, opted for a pop-up showroom on the mall with an added sense of style, coolness and energy. The added props - mirror, bags, accessories, lightbox - add to the cool factor of the Mini brand.

 

 Elms Mini Stansted (now Barons Stansted Mini) advertising in Harvey Shopping Centre, Harlow

 

 

Avoid the 'parked car' look

 

Ideally, it is best to arrange your cars at odd angles so it is obvious you are carrying out a car placement promotion and not simply parking each vehicle. For single car promotions, framing your car for example under a gazebo can it make it more eyecatching from a distance.

 

 Panda Motors (Swansea) Ltd - St Elli Shopping Centre, Llanelli

 

 Kia car placement - Forum Shopping Centre, Wallsend

 

Unmanned displays

 

If a car placement is not feasible, have you thought about installing a leaflet totem along the mall? Young Driver instal