As F&B is becoming more and more popular in the retail industry, we decided to catch up with one of our successful retailers, Southside Wrappers, to find out more about their street food business and any advice they have for new F&B operators.
Husband and wife, Ian and Karey, decided to leave their jobs just over a year ago to follow a dream of setting up their own catering business. Now trading from a converted trailer at Priory Meadow Shopping Centre in Hastings, Southside Wrappers' main product is quesadillas with a wide range of fillings. They vary this with daily and seasonal specials and a few puns along the way...
Southside Wrappers chose to start their business from a trailer rather than a shop unit as this allowed them flexibility to trade at festivals and events as well as at Priory Meadow. Ian told us, “People enjoy eating from street food trailers as you can make the food freshly in front of customers and they love watching it being made”. He went on to say, “We love being part of a community; people want to come over and talk to you”.
Southside Wrappers have a loyalty card scheme which encourages repeat customers by offering a free meal after six orders. They have a 'wall of fame' in their van with photos of all their loyalty card holders, which makes customers feel involved and a part of the business.